Today, property marketing is considerably more than rendering mere brokerage services. A number of precise, well-planned activities need to be combined into a mixture of ideally coordinated measures to provide for a property concept that is successful in the long run.
Fun shopping in shopping centres
Shopping should be fun!
A balanced business mix in accordance with the consumers's needs makes this possible. Large-scale retail stores acting as anchor stores, shops, service providers and restaurants provide shopping centres with an atmosphere of entertainment and recreation for extensive event shopping that pulls in sales.
Today's shopping centre is a meeting place, a communication centre - a world of its own. A bright and friendly atmosphere with a variety of goods ensures that shopping in a centre is fun for the entire family. Decisive factors for success are the optimum location and accessibility, the right business mix, the retail quality and sufficient parking. A well-planned overall concept constitutes the basis for long-term success and minor fluctuation.
Concentrated Know - how in retail parks
The optimum business mix, a wide variety of specialized products, good infrastructure and generous parking- these are essential criteria for attractive retails parks today.
The retail parks of today are a shopper's paradise and highly esteemed for their good accessibility, their aggressive pricing and free parking. The concept: national large-scale retailers with a good mixture of short and long-term consumer goods ensure continuously high customer traffic.